Smart have added a new level of personalisation to the ownership of its fortwo models with the launch of a design service in conjunction with performance and styling specialists Brabus.
The Smart Brabus tailor made concept which is being officially launched at this week’s Frankfurt Motor Show, will enable owners to design their own smart car from an array of special colours and bespoke interiors that will create thousands of combinations to choose from.
As part of the service, customers will be able to specify their car’s body panels and tridion safety cell from a palette of 18 vivid colours – each with a supercar/heritage theme. These include the vibrant Campbell Blue, which pays homage to the iconic Bluebird land speed record cars. There is also a range of convertible roof colours to complement the new style.
Interior detailing on items such as the door handles, instrument cluster, dials and light/wiper lever will also reflect the exterior colour chosen. There will be six tri-top roof colours to select from too, as well as nine leather/Alcantara upholsteries, which will feature in the seats and other areas including door panels, upper dash and in the floor mat edging.
Dermot Kelly, Managing Director, Mercedes-Benz Cars, said: “Business users have enjoyed tremendous success by using vinyl wraps on their smart cars to promote their companies and we expect the opportunity for individual retail customers to personalise their vehicle will be a huge hit too.”
One response to New personalisation service for Smart drivers
Wow, when did the Smart car get sexy?
By submitting a comment you grant Convertible Car Magazine a perpetual license to reproduce your words and name/web site in attribution. Inappropriate and irrelevant comments will be removed at an admin’s discretion. Your email is used for verification purposes only, it will never be shared.