The Fiat promotional roadshow arrived in London today with a giant 5:1 scale model of the new Fiat 500C, the brand’s cool new small convertible, as part of a fun-filled Fiat event called The Big Smile.
Situated at Parklife on London’s Oxford Street, The Big Smile will be entertaining visitors up to 8.00pm everyday until Wednesday next week, featuring roaming entertainers, free-to-enter competitions, stilt walkers and snack stalls – not to mention the chance to win the loan of a real Fiat 500.
One response to Fiat’s Big Smile arrives in London
This was such a good idea and I'm so irritated that I missed it. I bet this kind of thing sells more new cars than a hundred TV ads.
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